{"id":3159,"date":"2012-07-04T00:00:00","date_gmt":"2012-07-03T22:00:00","guid":{"rendered":"http:\/\/www.safram.com\/?p=3159"},"modified":"2019-12-11T13:53:18","modified_gmt":"2019-12-11T12:53:18","slug":"safram-updates-its-brand-identity","status":"publish","type":"post","link":"https:\/\/www.safram.com\/en\/safram-updates-its-brand-identity\/","title":{"rendered":"Safram updates its brand identity"},"content":{"rendered":"<p>With new premises in Geneva inaugurated in 2009 and the extension of our European network, SAFRAM is deploying its modernisation programme in text-book fashion. An ideal time, then, to develop an entirely new visual identity.<\/p>\n<h3>Brand renewal born of change<\/h3>\n<p>Our remit was simple: to update our visual identity to reflect our business model, the closed-circuit network concept, and the principle of mid-route trailer exchange; but also to enhance brand visibility while maintaining our traditional colour &#8211; red &#8211; symbolising\u00a0<a href=\"https:\/\/www.safram.com\/?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">SAFRAM<\/a>\u2019s dynamic approach.<\/p>\n<h3>A carefully-constructed visual identity<\/h3>\n<p>The response to this challenge is a logo which is simultaneously modern, eye-catching and familiar, symbolising our company\u2019s commitment, without breaking with the past. Mission accomplished! You will gradually see our new visual identity popping up on our communications and our vehicles, accompanied by a slogan reflecting our dedication to you: On the road, for you, every day!<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.safram.com\/wp-content\/uploads\/2019\/12\/saframexplogo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-19\" title=\"Logo Safram\" src=\"http:\/\/www.safram.com\/wp-content\/uploads\/2019\/12\/saframexplogo.jpg\" alt=\"\" width=\"448\" height=\"313\" \/><\/a><\/p>\n<ul>\n<li>Bright red: the red colour reflects energy and vitality. It represents a call to action, and symbolises passion and generosity, which are SAFRAM\u2019s founding values.<\/li>\n<li>A redesigned icon, symbolising SAFRAM\u2019s business model: a closed-circuit network, the principle of mid-route trailer exchange.<\/li>\n<li>A solid and legible typeface, lending the brand name an air of stability, solidity and strength.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>With new premises in Geneva inaugurated in 2009 and the extension of our European network, SAFRAM is deploying its modernisation programme in text-book fashion. An ideal<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":2111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76],"tags":[],"class_list":["post-3159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-miscellaneous"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Safram updates its brand identity - Safram<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.safram.com\/en\/safram-updates-its-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Safram updates its brand identity - Safram\" \/>\n<meta property=\"og:description\" content=\"With new premises in Geneva inaugurated in 2009 and the extension of our European network, SAFRAM is deploying its modernisation programme in text-book fashion. 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