In 2011, SAFRAM launched its new visual identity, instigating its development into a single brand. 2012 saw the completion of the standardisation plan, with the adoption of the SAFRAM name by all of the group’s entities. Tito Fornasier, Managing Partner, explains the motivations behind this (re)birth.

Why a single brand?

By making SAFRAM a single brand, we will make it easier to build our image internationally, in a sector where our growth is linked to the transnational extension of our network.

A single brand with a global vision?

SAFRAM positions itself as a global brand. We hope that our progress will be felt uniformly across all of our entities and the entire network, and we are developing our processes at group level, whilst continuing to respect the particular features of individual operational units.

What do you expect from a global brand approach?

To succeed, an international brand has to develop a transverse structure in order to rationalise its costs, become more competitive and control its service lines.

With a global brand approach, we can focus our communication efforts and optimise our image strategy. Furthermore, as the Internet has become a brand evaluation tool, the choice of a single company name makes complete sense.

Precisely what image of SAFRAM do you want to project?

That of a responsive partner which offers top-quality service at competitive prices, with respect for professional ethics.
At the same time as standardising our brand, we are standardising our processes…and increasing our efficiency to deliver a high-quality service that is totally devoted to our clients.