With new premises in Geneva inaugurated in 2009 and the extension of our European network, SAFRAM is deploying its modernisation programme in text-book fashion. An ideal time, then, to develop an entirely new visual identity.
Our remit was simple: to update our visual identity to reflect our business model, the closed-circuit network concept, and the principle of mid-route trailer exchange; but also to enhance brand visibility while maintaining our traditional colour – red – symbolising SAFRAM’s dynamic approach.
The response to this challenge is a logo which is simultaneously modern, eye-catching and familiar, symbolising our company’s commitment, without breaking with the past. Mission accomplished! You will gradually see our new visual identity popping up on our communications and our vehicles, accompanied by a slogan reflecting our dedication to you: On the road, for you, every day!
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